The Firehouse Bakery Feature Image
The Firehouse Bakery Feature Image

The Firehouse Bakery

Creative Development

Monthly Users

15,000

Partners for

7 years

Performance Improvement

51.57%

Scalable Hosting
WooCommerce
WordPress
Website

For over seven years, The Firehouse Bakery has trusted us with their website’s development, ongoing support, and performance optimisation. Their goal has been clear: to integrate and automate their offline processes into the website, freeing them to focus on their passion – baking.

The Challenge

The Firehouse Bakery faced multiple challenges, ranging from confusing user experiences to website performance issues. The most pressing concern was the outdated Cookery School booking page, where potential customers struggled to navigate and book classes. The old system simply displayed all classes, including outdated ones, leading to confusion and fewer bookings. Additionally, the client experienced slow website speed due to their old hosting provider, which impacted user engagement and search engine rankings.

Our long-standing relationship meant they trusted us to provide both creative and technical solutions that would automate workflows, improve the user experience, and enhance the site’s performance – all while ensuring it ran smoothly, securely, and efficiently.

Our Creative Response

Our team took a multifaceted approach to address the challenges. First, we tackled the Cookery School booking system. We built a custom integration that compiled classes into a streamlined timeline view, showcasing only upcoming classes by date and type. This vastly improved the user experience, reducing confusion and resulting in fewer customer support calls, allowing the Firehouse team to focus on their business.

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Secondly, we took over their WordPress hosting, saving them €500 annually. Leveraging our expertise in WordPress, we also optimised the website’s performance resulting in a 51.57% speed improvement, according to Google PageSpeed Insights. Our ongoing monitoring ensures that the website remains secure, accessible, and optimised for SEO.

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The Result

The custom timeline view for the Cookery School classes resulted in a significantly improved user experience, making it easier for customers to book classes and reducing the number of inquiries to the office. Our performance optimizations boosted the website’s speed by 51.57%, contributing to enhanced user engagement and SEO rankings. The move to a more cost-effective hosting solution not only saved the client money but also delivered better site performance.

The Firehouse Bakery project is a testament to our long-term client relationships and our ability to evolve alongside a business's needs. It highlights our expertise in WordPress development, custom integrations, and ongoing performance optimisation.

By automating workflows, improving user experience, and reducing costs, we’ve helped The Firehouse Bakery focus on what matters most – growing their business. This project exemplifies our commitment to delivering tailored, high-performance solutions that have a lasting impact.

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